Strategy keynote speaker Jeremy Gutsche's Exploiting Chaos keynote explores how to spark innovation during times of change.
Based on his award-winning book Exploiting Chaos, Gutsche teaches everyone from marketers to entrepreneurs and artists how to make sense of the noise and hone in on finding and harnessing inspiration through powerful frameworks.
Be sure to check out this strategy keynote speaker in action and visit Gutsche's strategy keynote section.
Implications - Companies must remember that when trying to sell a product, it is crucial to consider what is innovative about the specific design. Even the smallest alterations can make a huge difference to a commodity. Once this has been accomplished, these features must be highlighted in publicity tactics so consumers can understand the significance of the design.
Strategy Keynote Speaker
Jeremy Gutsche on Smith Corona and Strategic Perspective
Trend Themes
1. Innovation in Product Design - Companies can capitalize on small alterations in their product design to differentiate themselves in the market.
2. Harnessing Inspiration - Marketers, entrepreneurs, and artists can learn how to find and harness inspiration through powerful frameworks.
3. Navigating Change - During times of change, it is important for businesses to spark innovation and make sense of the noise.
Industry Implications
1. Marketing and Advertising - Marketing professionals can leverage innovative product design to create effective advertising campaigns.
2. Entrepreneurship - Entrepreneurs can learn how to find and utilize inspiration to fuel their business ideas and strategies.
3. Creative Arts - Artists can benefit from learning techniques and frameworks to spark innovation and creativity in their work.