H&M has launched a new capsule collection dedicated to Netflix’s original series Stranger Things. The collection comprises 15 silhouettes that reference Hawkins High School, one of the main locations in the Stranger Things series. The collection’s standout piece is a reworked Hawkins High School ‘80s varsity jacket in a cream and green colorway, while consumers can shop the rest of the collection for a range of sweatshirts, T-shirts, rugby shirts, and hoodies.
Each item in the release comes with Stranger Things branding, including the series title or a Hawkins High School crest. The individual garments adopt a vintage ‘80s aesthetic, with the sweatshirts arriving in cream, green, tie-dye black, and orange. The H&M x Stranger Things collection launches on July 21.
'80s TV Series-Focused Apparel
H&M Debuts a 'Stranger Things'-Inspired Capsule Collection
Trend Themes
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Industry Implications
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