G.H. Bass readies for the Spring/Summer 2023 season with its new Stepping Out campaign, which highlights some of its classic styles. To show these off, the brand taps the help of London creatives, asking them to style the silhouettes in their own unique ways.
The shoes are a classic formal silhouette but have been seen as a part of the streetwear community, elevating its heritage design. Speaking about the campaign, the brand notes that Stepping Out was shot "On the streets of London, we follow some of our friends who not only inspire us with their creativity, but make Weejuns part of their daily wardrobes. We chose our candidates for ‘Stepping Out’ from a creative pool of individuals here in London who support and represent the diversity of G.H. Bass customer base and range today."
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Trend Themes
1. Streetwear-focused Collaboration - Opportunity for G.H. Bass to collaborate with streetwear brands and influencers to create unique and modern styles for their classic shoes.
2. Personalized Styling Experiences - Explore partnerships with fashion stylists or online platforms to offer personalized styling services to customers, allowing them to discover new ways to wear G.H. Bass shoes.
3. Inclusive Representation in Fashion - By highlighting diverse creatives in their campaigns, G.H. Bass can contribute to the movement for inclusivity in the fashion industry and appeal to a wider audience.
Industry Implications
1. Fashion Photography - Fashion photographers can work with G.H. Bass to capture creative and engaging visuals that showcase the fusion of classic and streetwear styles.
2. Fashion Retail - Retailers and e-commerce platforms can partner with G.H. Bass to curate exclusive collections that cater to the growing demand for streetwear-inspired fashion.
3. Fashion Influencer Marketing - Influencers in the fashion and streetwear space can collaborate with G.H. Bass to promote their shoes and introduce them to a new audience through social media and content creation.