Steak is most often branded to appeal to men, but with some market research, designer Tom Jueris discovered that in China, it's mainly mothers that purchase steak for kids. Since steak is considered to be a meal that's special and extremely good for a child's development, Jueris created a design for W Steak to highlight its numerous benefits.
Promising lots of protein, good taste and tons of nourishment for a child, the 'Growth Steak' in particular appeals to mothers who want to make sure their young ones are well-fed. Rather than adopting a packaging design that's dark or black as many other meat products do, W Steak's high-end frozen food boxes feature a playful design in light colors and spots that mimic those that can be found on a cow.
Feminine Steak Boxes
W Steak for Kids Appeals to Mothers Seeking High-Protein Meals
Trend Themes
1. Feminine Food Packaging - Opportunity to design food packaging that appeals to women and mothers.
2. Kid-focused Meal Planning - Opportunity to create meals and products that highlight benefits for children's development.
3. High-protein Meals for Kids - Opportunity to develop meals and products that feature high levels of protein specifically for kids.
Industry Implications
1. Food Packaging Industry - Opportunity to create new designs and packaging that appeal to different demographics.
2. Frozen Food Industry - Opportunity to create frozen meals that cater to children with nutritious and high protein ingredients.
3. Children's Food Industry - Opportunity to develop foods and meals that cater specifically to children's development needs.