Even if you just stick to using some of the most major social networks—Facebook, Twitter, Instagram, Pinterest, LinkedIn and Vine—it can be difficult to keep up with what friends and influencers are 'liking.' Enter Starlike, an app from AOL Alpha that serves as a personalized newsfeed that helps to curate content from across multiple social networks.
The app has users log in through social networks like Facebook, Twitter and LinkedIn and choose friends to follow. Items that are liked and saved through Starlike also are applied to the social networks, turning this app into a handy place to browse through only the best of the best of a social feed. Starlike Co-Director Peter Rojas describes: "We wanted to build something that made it easy to see what your friends were faving."
Aggregated Approval Apps
Starlike Combines Likes from All Social Networks into a Single App
Trend Themes
1. Multi-network Aggregators - Develop aggregator apps that consolidate user activity and engagement, from all major social networks.
2. Personalized Curation - Explore personalized filtering techniques to effectively recommend content based on specific user needs and preferences.
3. Social Media Consolidation - Design tools that simplify social media engagement by providing cohesive interfaces for cross-network posting and engagement.
Industry Implications
1. Social Media Marketing - Adopt these apps as a means of gaining actionable insights into social performance metrics and influencer activity.
2. Content Curation - Leverage similar user preference-based curation models to create platforms that share top content across multiple platforms.
3. Mobile App Development - Leverage starlike's core idea as a foundation for app development: Developing cross-network apps that focus on user experience and engagement.