Following on the heels of the U.K release, Starbucks's 2020 holiday drinks are now available in the United States for a limited time. The iconic drinks come back every season, keeping consumers on their toes when it comes to what options will be available. This year, the brand is back with a mix of old classics and completely new iterations.
The highly popular peppermint mocha returns for the 18th year in a row, offering a sweet and memorable flavor profile with a whipped cream and chocolate finish. Additional menu items include The Toasted White Chocolate Mocha, alongside the Caramel Brulée Latte and Eggnog Latte.
The holiday drink collection will be available in-store starting November 6th.
Seasonal Confectionary Drink Lines
Starbucks' 2020 Holiday Drinks Have Arrived in the U.S
Trend Themes
1. Seasonal Confectionery Drink Trend - Opportunity for companies to create their own unique and innovative seasonal drink offerings, attracting customers with new flavors and experiences.
2. Limited-time Menu Offering Trend - Chance for businesses to create excitement and urgency among consumers by offering limited-time menu items that are exclusive to a particular season or event.
3. Flavor Iteration Trend - Potential for companies to experiment and introduce new flavor combinations or variations of popular drinks, appealing to adventurous consumers looking for novel taste experiences.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the seasonal drink trend by creating their own unique and enticing drink offerings that align with the holiday season, attracting more customers and boosting sales.
2. Beverage Industry - Beverage companies can take advantage of the limited-time menu offering trend by introducing new and exclusive drink options during specific seasons or occasions, driving consumer interest and sales.
3. Coffee Shop Industry - Coffee shops can embrace the flavor iteration trend by constantly introducing new and innovative flavor combinations to their menu, attracting customers who seek unique and adventurous taste experiences.