The Starbucks secret menu is a cult favorite of many consumers loyal to the brand, that offers exclusive drink recipes that aren't on the normal menu -- if eaters know what to ask for. The retailer recently added an all-new beverage to the exclusive menu, entitled the Undertow that features a mix of cool and hot textures.
The Undertow is a blend of both warm and cold textures with a shot of pipping hot espresso that is suspended over a cold glass of milk. The shot can be mixed into the milk to create a mild mixed beverage or consumed one after the other for contrasting taste and flavor. The drink is small in size and meant to be taken more as a shot, than a slow sipped hot beverage.
Two-Temperature Beverages
The Starbucks Secret Menu Item Undertow is a Suspended Espresso Shot
Trend Themes
1. Starbucks Secret Menu - Opportunity for other brands to offer exclusive drink recipes off-menu to create a loyal following.
2. Two-temperature Beverages - Innovation opportunity for cafes and beverages companies to offer beverages with contrasting hot and cold textures.
3. Suspended Espresso Shots - Younger audiences may be drawn to shots of espresso in unique drink formats such as a suspended drink.
Industry Implications
1. Coffee Shops - Coffee shops can experiment with the Undertow recipe or offer their own variations of exclusive drinks to attract and retain customers.
2. Beverage Manufacturers - Beverage manufacturers can create more complex beverage flavors with contrasting hot and cold temperatures.
3. Food and Beverage Retailers - Food and beverage retailers can offer their own exclusive menu items that are not available on the main menu to build customer loyalty.