The Starbucks Ready-to-Drink Chilled Coffee Cups are being launched in the UK in red cups to give the cold coffee product a bit of festive flair for consumers to enjoy.
The product comes packaged in a bright-red cup that's accented by ribbons and sparkling imagery, and comes in two flavors including Frappuccino Mocha and Caffè Latte. The drink is perfect for enjoyment out of the house and helps consumers to more easily access some of their favorite products. This comes as part of its expansion beyond the summer months to incorporate the holiday season into the mix.
Senior Commercial Marketing Manager Laura Scott spoke on the Starbucks Ready-to-Drink Chilled Coffee Cups saying, "Mirroring the Starbucks’ Coffee Houses, Starbucks Red Cup RTD truly marks the start of the festive season for many consumers. Not only does the eye-catching Christmas themed design offer some festive fun to consumers, but it increases stand out on shelf, at a time when footfall to the chilled drinks fixture tends to be lower."
Festive Ready-to-Drink Coffees
Starbucks Ready-to-Drink Chilled Coffee Cups Come in Two Flavors
Trend Themes
1. Festive Ready-to-drink Beverages - Opportunity to create more holiday-themed beverages with eye-catching packaging and unique flavor profiles.
2. Expansion of Ready-to-drink Market - Opportunity to offer more ready-to-drink options for popular beverages such as coffee and tea that are convenient for on-the-go consumers.
3. Personalization of Ready-to-drink Beverages - Opportunity to offer a customizable element to ready-to-drink beverages such as adding flavor shots or sweeteners to appeal to specific consumer tastes.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their ready-to-drink offerings with festive designs and unique flavors to attract more consumers during the holiday season.
2. Packaging Industry - Opportunity for packaging companies to develop eye-catching and festive designs for ready-to-drink beverages to increase shelf appeal and stand out in crowded markets.
3. Convenience Store Industry - Opportunity for convenience store owners to stock more ready-to-drink products with festive designs and flavors to attract more customers during prime shopping seasons.