There's coffee, there's espresso, and then there's “energy†on the menu list of additives to get you powered up at Starbucks. They've added the option to enhance the caffeine in their already-stimulated beverages with shots of +Energy, a combination of ginseng, guarana and B vitamins, the same ingredients you find in most energy drinks on the market today.
Want to try it? Just order the “Doubleshot on Ice +Energy†next time you're going for your afternoon Starbucks pick up! By the way, for those watching their waistlines, a tall with non-fat milk weighs in at a bikini-friendly 70 calories!
If you really like the feeling of caffeine jitters, I suggest a double shot in the dark (coffee with two shots of espresso) +Energy!
Be sure to check out these other energy drink alternatives:
Boosted Caffeine
Starbucks Adds "Energy" To Drinks
Trend Themes
1. Enhanced Caffeine - Opportunity for companies to introduce caffeine-enhancing additives to their beverages.
2. Functional Beverages - Emerging market for companies to develop and market functional beverages with added energy-boosting ingredients.
3. Health-conscious Energy Drinks - Opportunity for companies to create energy drinks that are low in calories and cater to health-conscious consumers.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can expand their product offerings to include energy-boosting additives for coffee and other drinks.
2. Energy Drink Industry - Energy drink companies can expand their product lines to include healthier, low-calorie options with added functional ingredients.
3. Fitness Industry - Fitness companies can leverage the trend of functional, energy-boosting beverages to offer a healthier alternative to traditional energy drinks.