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Starbucks Welcomes the Summer with the New Frozen Lemonade Refreshers

Starbucks enthusiasts seeking relief from the sweltering summer temperatures can indulge in the latest addition to the Starbucks Refreshers® Beverages lineup, which introduces a delightful icy twist. These new offerings come in three invigorating flavors: 'Frozen Pineapple Passionfruit Lemonade,' 'Frozen Strawberry Acai Lemonade,' and 'Frozen Mango Dragonfruit Lemonade.'

The new range of Frozen Lemonade Starbucks Refreshers® Beverages showcases a vibrant blend of Starbucks Refreshers® beverages, complemented by real fruit pieces, lemonade, and a swirl of strawberry purée.

In conjunction with the captivating beverage range, Starbucks is introducing a protein-packed addition to its breakfast menu in Canada—the Potato, Cheddar & Chive Bakes. These delectable bakes combine cage-free eggs, potatoes, cheddar cheese, spinach, onions, and chives. To finish off the collection and ensure your favorite summer beverages remain cool and visually appealing, Starbucks is also launching a captivating line of drinkware to complement the new menu additions.
Trend Themes
1. Frozen Lemonade Refreshers - Opportunity for innovation in creating unique and refreshing frozen lemonade beverages using real fruit pieces and vibrant flavors.
2. Protein-packed Breakfast Innovations - Potential to develop new breakfast items that combine protein-rich ingredients like eggs and cheese with vegetables for a satisfying morning meal.
3. Captivating Drinkware - Disruptive opportunity to design visually appealing drinkware that enhances the presentation and enjoyment of summer beverages.
Industry Implications
1. Beverage - Beverage companies can explore new product development, incorporating real fruit pieces and vibrant flavors into frozen lemonade beverages to cater to summer cravings.
2. Food - Food industry players can seize the protein-focused breakfast trend by creating innovative breakfast products that combine high-quality ingredients for a delicious and nutritious start to the day.
3. Design - Designers and manufacturers of drinkware have the opportunity to create visually stunning and functional drinkware that complements the experience of enjoying summer beverages.

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