Irish-Ready Brews

Jamie Munro Dishes Her Favorite St. Patrick’s Day Beers

With St. Patrick’s Day quickly approaching, TH Editor Jamie Munro helps viewers get in the holiday spirit with her five favorite St. Patrick’s Day beers.

Normally, one expects an excessive amount of Guinness stout and maybe some green-colored beer on the Irish holiday; however, Jamie’s selections go far beyond this! These St. Patrick’s Day beers have a little something for everyone, even those who generally don’t enjoy beer and those not old enough to consume it.

Some of the selections are food-infused, like ‘The Blue Brew,’ which is made with Stilton’s famous Blue Cheese or even Brewer’s Cow, which incorporates the Irish staple, Guinness, Samuel Adams and Ten Penny Ale into delicious ice-cream flavors. Other very interesting ideas include the ‘Beard Coozie,’ a hipsterific innovation guaranteed to keep your mitts warm and your beer, beardy.
Trend Themes
1. Food-infused Beers - Opportunity to create unique flavor combinations by infusing beers with different foods, such as cheese or ice cream.
2. Niche Beer Innovations - Potential for inventive beer products, like the 'Beard Coozie,' that cater to specific consumer groups or preferences.
3. Alternative St. Patrick's Day Beers - Growing demand for beers that offer a different experience beyond traditional Guinness and green-colored options.
Industry Implications
1. Craft Beer - Craft breweries can explore creative recipes and collaborations to produce food-infused beers with unique flavors.
2. Beer Accessories - Opportunity for companies to develop innovative beer-related products, like the 'Beard Coozie,' that offer new functionalities or appeal to niche markets.
3. Event and Celebration Services - Businesses specializing in event planning and catering can offer alternative St. Patrick's Day beer options to cater to diverse consumer preferences.

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