Swedish treat imprint NICK'S works in collaboration with video Minecraft on the new Square Pint collection. It is made up of limited-edition light ice creams that channel both contributing efforts. NICK'S uses its patented food science expertise to create the square-shaped dessert. It is a healthier alternative to the full-fat ice creams that cater to the gaming community.
There are four flavors in total, all of which are keto-friendly -- this includes Emerald Minta, Cake Blocka, Peanot Choklat Glowdust, and Enchanted Apple Pie. Speaking about the collection, NICK'S CEO Carlos Altschul states "Bringing Minecraft to life in our latest N!CK’s light ice cream flavors and unique packaging was a dream come true for our team. We are beyond excited to be partnering with Minecraft to share the limited-edition collection with their community and beyond."
Video Game-Inspired Ice Creams
NICK'S and Minecraft Drop the Square Pint Collection
Trend Themes
1. Video Game-inspired Food and Beverages - Creating food and beverage products that tap into the culture and aesthetics of video games provides an opportunity to appeal to gaming communities and establish a unique brand identity.
2. Healthier Alternatives in Desserts - Developing desserts that are healthier and cater to specific dietary needs, such as keto-friendly ice creams, can tap into the growing health-conscious consumer market.
3. Collaborative Product Development - Collaborations between brands, particularly those from different industries, can result in exciting and unique products that appeal to a wider range of consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from developing and marketing products that cater to niche markets, such as the gaming community and health-conscious consumers.
2. Gaming - The gaming industry can expand its reach by partnering with brands from other industries to create products that tap into the gaming culture and aesthetics.
3. Health and Wellness - The health and wellness industry can benefit from developing and marketing products that cater to specific dietary needs and preferences, such as keto-friendly desserts.