UK-based coffee franchise Pret A Manger has collaborated with London designers Daniel Fletcher, Ashish, and Richard Quinn to celebrate the launch of a new spring salad selection. Limited-edition silk scarves inspired by Pret A Manger’s newest salads ‘Miso Chicken,’ ‘Tamari & Ginger Aubergine Salad Bowl,’ ‘Pesto Pasta Salad Box,’ and ‘Greens Salad Bowl.’
The different silk scarves will all be available on the Pret website. Proceeds from the scarf sales will go to The Pret Foundation, an organization that aims to fight against homelessness and support grassroots charities.
Artist Daniel Fletcher commented on the collaboration, saying: "When I’m having a busy day in the studio, a Pret salad always gives a boost to get me through, [so] I was so pleased to be able to get involved with this campaign supporting the fantastic work The Pret Foundation does to help alleviate homelessness."
Spring Salad Scarves
Pret A Manger Enlists the Help of London Designers to Fight Homelessness
Trend Themes
1. Fashion-food Fusion - The trend of merging food and fashion to promote social and environmental causes.
2. Collaborative Design - The trend of partnering with designers to create unique and limited edition products.
3. Charitable Retail - The trend of incorporating social responsibility into the retail sector by donating proceeds to charitable organizations.
Industry Implications
1. Food and Beverage - Innovative food and beverage businesses can partner with designers to create limited-edition products that promote social and environmental causes.
2. Fashion and Apparel - Fashion companies can collaborate with food businesses to create unique products that promote social responsibility and charitable causes.
3. Nonprofit Sector - Nonprofit organizations can partner with businesses to create fundraising initiatives that incorporate innovative products and designs to attract a wide audience.