Researchers are working on an algorithm that can help you spot the hipster with a 50% accuracy. The program doesn't just spot hipsters, it can analyze multiple different kinds of urban tribes. The algorithm can identify hipsters, surfers, bikers goths, ravers and other urban social groups.
While playing 'Spot the Hipster' is a fun game to play at your favorite downtown bar on a Friday night, there is a practical reason why this new algorithm my be useful. Being able to identify which social group a person is in online makes it easier to market directly to them.
If the program looks at your pictures and assesses from your clothes, haircut, jewelry and tattoos that you are a surfer, the adds that pop up on your pages will be trying to sell you surfing equipment.
Hipster-Analyzing Algorithms
A New Algorithm is Making it Easier to Spot the Hipster Online
Trend Themes
1. Hipster-identifying Algorithms - An algorithm that accurately identifies hipsters and other urban social groups presents an opportunity for targeted marketing and advertising.
2. Analyzing Urban Tribes - The ability to analyze various urban social groups online opens up possibilities for tailored marketing strategies and consumer insights.
3. Targeted Advertising - Identifying a person's social group online allows for personalized advertising and product recommendations based on their interests and preferences.
Industry Implications
1. Marketing and Advertising - The development of hipster-identifying algorithms provides an opportunity for marketing and advertising professionals to create more targeted and effective campaigns.
2. Data Analytics - Analyzing and categorizing urban tribes online requires advanced data analytics techniques, presenting opportunities for professionals in the data analytics industry.
3. E-commerce and Retail - Targeted advertising based on a person's social group opens up new avenues for e-commerce and retail businesses to reach their specific target market.