Former KITH WOMEN's creative lead Emily Oberg is expanding the company's Sporty & Rich line after announcing a Sporty & Rich creative agency, which will offer a variety of services including interior design, vintage art sourcing, art direction, print production and more.
This company serves as the latest move from the 24-year old entrepreneur, who started her career as Complex's on-camera anchor. After using her Instagram to gain traction, Oberg began posting her various looks under the hashtag Sporty & Rich, which was later used as the inspiration behind her clothing and merchandise company. Although details of the agency remain scarce, fans of Sporty & Rich should expect the same elegant yet edgy content that the brand is known for.
Edgy Creative Agency Launches
Emily Oberg Has Announced a Sporty & Rich Creative Agency
Trend Themes
1. Expansion of Creative Agencies - The launch of the Sporty & Rich creative agency indicates a trend of fashion brands expanding into broader creative services.
2. Integration of Interior Design - By offering interior design services, the agency taps into the trend of fashion brands broadening their influence across different design fields.
3. Growing Demand for Art Direction Services - The agency's inclusion of art direction services addresses the increasing demand for creative expertise in visual storytelling.
Industry Implications
1. Fashion - The fashion industry has the opportunity to diversify and offer a wider range of creative services through the expansion of creative agencies.
2. Design - The design industry stands to benefit from the integration of fashion brands into interior design and other design-related services.
3. Marketing and Advertising - The agency's art direction and print production services offer disruptive opportunities for marketing and advertising professionals to collaborate with fashion brands.