Icy blues and bright whites dominate the Nasty Gal's 2012 November lookbook, which mixes casual sporty classics together with embellished sequined separates. The stylist paired hats, track suit pieces, mesh tops with more flashy and feminine metallic pieces to create a perfect balance of tomboy and girly.
Inspired by the "light side of the moon," the LA-based label's stylish and vintage looks come together amidst a stark blue and biege backdrop of the New Mexico desert. The scenery blends in perfectly with the color palette of this photo shoot.
Model Naomi Preizler's messy white-blond hair, bright blue eyes and nonchalant style gives her a chameleon-like appearance as her features almost seamlessly blend into the background. Though many won't be experiencing the same heat offered in the desert, fashionistas will be able to find a classic sporty or girly look that suits their winter needs.
Girlishly Athletic Fashion Campaigns
The Nasty Gal 2012 Lookbook Gives Sporty Classics an Update
Trend Themes
1. Athleisure Fashion - Disruptive innovation opportunity: Create a line of fashion-forward athleisure wear that combines sporty and feminine elements.
2. Sequined Separates - Disruptive innovation opportunity: Develop a collection of embellished sequined separates that can easily be mixed and matched with casual sporty pieces.
3. Tomboy-girly Balance - Disruptive innovation opportunity: Design clothing that achieves a perfect balance between tomboy and girly aesthetics, appealing to a wide range of styles.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce a new retail concept that offers a curated selection of trendy athleisure fashion for both sporty and girly styles.
2. Sequins and Embellishments - Disruptive innovation opportunity: Start a company specializing in custom sequin and embellishment services for fashion designers and retailers.
3. Styling and Image Consulting - Disruptive innovation opportunity: Provide personalized styling and image consulting services that help individuals achieve a tomboy-girly balance in their fashion choices.