A chic sportswear runway was organized by contemporary brand Piet during São Paulo Fashion Week.
The capsule for the Spring/Summer 2020 season is dubbed 'Uniforms.' The garments feature a heavy sporty aesthetic that is accented by modernist stylistic cues that allow for the outfits to look polished and elevated. In addition to embracing comfort-focused and chic tailoring, Piet also paid attention to the principles of sustainability. The fashion brand crafted its chic sportswear runway offerings from "wools made of PET bottles, BCI cotton, and Biodegradable nylon-based fabrics."
Another defining feature of the Spring/Summer 2020 collection is that there is an abundance of collaboration-forward pieces. Names here include the likes of Nike, Budweiser, the NBA, Champion, Starter, and more, signifying a strong diversity of industry influence for Piet's sportswear runway.
Photo Credits: Ze Takahashi/ Fotosite
Collaboration-Heavy Fashion Presentations
Piet Introduces a Strong Sportswear Runway Collection
Trend Themes
1. Collaboration-forward Collections - Fashion brands can capitalize on collaboration with other industries to create innovative collections and reach broader audiences.
2. Sustainable Sportswear Fashion - There is an increasing demand for sustainable and eco-friendly fashion, thus creating a market opportunity for brands that cater to this trend.
3. Elevated Sportswear Aesthetic - The sportswear trend is still going strong, but brands can differentiate themselves by incorporating elevated and polished stylings into their collections.
Industry Implications
1. Fashion - Fashion brands can explore collaboration opportunities with other industries to create unique products and reach broader audiences.
2. Sportswear - The sportswear industry can incorporate sustainable materials and collaborate with other industries to create innovative and eco-friendly products.
3. Sustainability - Sustainability is becoming increasingly important to consumers, and there is an opportunity for brands to create eco-friendly products and cater to this trend.