Answering the call for healthier options from parents, the Capri Sun Sports drinks are intended to get kids hydrated and refreshed between their athletic endeavors or various school and social commitments.
The Capri Sun Sport drinks are purported to have 20% less sugar than the brand's other options and is water-based with a distinctive blend of electrolytes.
The beverages contain 25% less calories than original Capri Sun drinks and are free from high-fructose corn syrup as well as artificial flavors, colors and preservatives. The sports drinks come as a response to parents being weary of kids consuming adult sports drinks, but still actively looking for an option to keep them hydrated.
The Capri Sun Sport drinks are set to be available in packs of 10 with each serving containing six ounces.
Hydration-Focused Kid Drinks
The Capri Sun Sports Drinks Have Lower Sugar and Electrolytes
Trend Themes
1. Healthier Kids Drinks - Creating beverages with less sugar, electrolytes, and natural ingredients will cater to parents' preferences for their children's health and wellness.
2. Hydration-focused Beverages - Expanding options for water-based, low-calorie drinks with added electrolytes presents an opportunity for companies to differentiate themselves in the sports drink market.
3. Kids-specific Sports Drinks - Developing sports drinks that are tailored to kids' nutritional needs and taste preferences can capitalize on parents' desire for options that are age-appropriate and healthy.
Industry Implications
1. Beverage Industry - With the growing demand for healthier and more natural options in the beverage industry, companies can innovate and differentiate their products through the use of healthier ingredients, lower sugar content, and other wellness-focused features.
2. Sports Nutrition Industry - Creating specific products for the sports nutrition market that cater to kids will allow companies to access a new demographic and address the need for age-appropriate health and wellness products.
3. Children's Food and Beverage Industry - Developing healthier food and drink options specifically for children will continue to be a profitable industry for companies, as parents prioritize health and wellness for their kids and look for convenient, ready-to-go options.