This collection of sports related ads help sell products and promote services all over the world. Some of the best are the Nike ads which use decals on bus shelters and on buildings to give the illusion that the long distance runner, Bernard Lagat has burst through solid objects. Nike also do one with Canadian hurdler, Perdita Felicien leaping over a billboard. In another stroke of packaging genius, Nike’s soccer cleat boxes look like soccer stadiums.
The tennis racket trampoline with the bouncing human tennis ball was a campaign for the Tennis Masters Cup held in China. ESPN Brazil used soccer urinals in bathrooms of bars and restaurants in a memorable interactive way. Clever bags with jumpropes for handles and a giant Chinese billboard showing a hanging weightlifter are two ads which manage to intergrate the flat ad with something 3-D.
A British outdoor campaign to promote cycling for exercise has a billboard of a road with the bike lane labelled "FAST LANE" and the other vehicular lane as "FAT LANE"!
Monster.com, the job site had a "Tired of your job" had people dressed in the uniform of a someone in a thankless job ie a referee, handing out their advertising.
All of which are memorable ads!
Sportvertising
10 Amazing Sporting Ads
Trend Themes
1. Interactive Advertising - Creating memorable and interactive experiences through advertisements, such as ESPN Brazil's use of soccer urinals in bars and restaurants.
2. 3-dimensional Advertising - Integrating three-dimensional elements into traditional flat ads, like using clever bags with jumpropes for handles and a giant Chinese billboard showing a hanging weightlifter.
3. Creative Packaging - Innovative packaging designs that enhance brand messaging, like Nike's soccer cleat boxes that resemble soccer stadiums.
Industry Implications
1. Sports Marketing - Utilizing sport-related content and experiences to promote products and services, as seen in the various sports-related ads highlighted in the article.
2. Outdoor Advertising - Leveraging billboards and other outdoor advertising mediums to create impactful campaigns, like the British outdoor campaign promoting cycling for exercise.
3. Job Search and Recruitment - Employing creative advertising strategies to capture attention and engagement for job search platforms, such as Monster.com's campaign featuring people dressed as referees to represent thankless jobs.