French fries and ketchup are the perfect pairing and to make this match made in heaven even better suited to one another, Heinz UK devised Spoon Friez. These spoons made out of fries are designed to hold just the right amount of ketchup for the perfect eating experience.
These problem-solving edible utensils not only nail the ideal condiment-to-fry ratio, they also help to address other issues with the eating experience, such as double-dipping. The concept for this edible cutlery came about in response to a survey that revealed 95% of consumers would rather not eat their fries if there was no sauce.
These edible spoons are only being given away as part of a sweepstakes for National Fries Day.
French Fry Spoons
Spoon Friez by Heinz Deliver the Perfect Eating Experience
Trend Themes
1. Edible Utensils - Creating more sustainable and convenient ways of eating by using edible utensils made of alternative materials such as fries.
2. Food Waste Reduction - Using edible utensils that can be consumed post-meal can significantly reduce food waste and encourage more environmentally-conscious practices.
3. Interactive Eating Experience - Innovating unique ways of consuming food that enhances the eating experience, such as combining food and utensils into one enjoyable product.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore using alternative materials for utensils that can add value and uniqueness to their products.
2. Packaging - The packaging industry can explore the use of edible packaging materials which can reduce waste and offer more interactive and sustainable solutions to consumers.
3. Sustainability - The sustainability industry can take note of the rising trend of edible utensils and work towards creating more eco-friendly and innovative products that cater to consumer needs and preferences.