For the premiere of Hotel Transylvania: Transformania, Selena Gomez and New York City's iconic Serendipity3 restaurant teamed up to create a limited-time treat in the form of a spooky sundae. The special Hotel Transylvania: Transformania Sundae helps to kick off the launch of the new movie on Prime Video starring Gomez.
The over-the-top sundae is made with a base of Serendipity Brands' famous Unicorn Bliss Sundae flavor with vanilla ice cream, pink and blue cookie dough pieces and a glittery swirl. To "monsterify" the dessert, Serendipity3 added heaps of indulgent toppings, including strawberry topping, drizzles of hot fudge, a topping of black sprinkled whipped cream, black sugar blossoms, and "Dracula teeth."
The release of the film marks the final chapter of Hotel Transylvania and this sweet treat is a memorable way for fans to immerse themselves into the story.
Over-the-Top Spooky Sundaes
Serendipity3 & Selena Gomez Created a Transformania Sundae
Trend Themes
1. Spooky Desserts - The rising trend of creating over-the-top and spooky desserts can be a new way for restaurants and food companies to promote a new product or an event
2. Celebrity-themed Food - Collaborating with celebrities to create a limited-time menu item or beverage can be a successful marketing strategy for restaurants and bars
3. Food as an Immersive Experience - Creating a food item that corresponds with a movie or event can provide an immersive experience for customers and generate buzz on social media
Industry Implications
1. Food and Beverage - Food and beverage companies can take advantage of the trend of creating over-the-top and spooky desserts, collaborating with celebrities to promote a new product or an event, and creating food items that correspond with a movie or an event
2. Film and Entertainment - The collaboration between Serendipity3 and Selena Gomez, creating a sweet treat that corresponds with a movie release, can be used by other movie production companies and entertainment businesses as part of their marketing mix
3. Hospitality - Hotels and resorts can create a food and beverage menu that corresponds with the season, a holiday or a local event to attract customers and provide them with a memorable experience