Mark Gervais created these fun animated Halloween windows complete with moving spiders, ghosts, Jack-o-lanterns, marauding sinister shadows, detached gigantic eyes, and just about every scary thing associated with Halloween.
Gervais says on his website that he has been decorating his window with the animated projections for the past two years until he finally decided to release the spooky stuff on DVD.
Implications - Screens are so prominent in today's society that most people are automatically drawn to them. Advertisers who use flashing or animated billboards will definitely get people's attention (even if they don't want to look). Having something to look at gives people something to do while they are waiting.
Spooky Window Treatments
Animated Halloween Projections
Trend Themes
1. Animated Halloween Projections - Incorporating animated projections in Halloween decorations can create an immersive and interactive experience for consumers.
2. Flashing and Animated Billboards - Using flashing or animated billboards can capture people's attention and make advertisements more engaging.
3. Screen-focused Advertising - Utilizing screens as a medium for advertising can provide a captive audience and generate consumer interest.
Industry Implications
1. Halloween Decorations - The Halloween decorations industry can benefit from incorporating animated projections to enhance the spooky experience.
2. Outdoor Advertising - The outdoor advertising industry can explore the use of flashing and animated billboards to attract attention and increase brand visibility.
3. Digital Advertising - The digital advertising industry can leverage screen-focused advertising to create more engaging and interactive advertisements.