Wired Magazine featured a great article about Splogs - the crappy computer generated blogs that are made to attract traffic from search engines like Google. No doubt you've tripped accross these sites in the past. Expect more of these sites in the future... The article gives a great background about how these sites work (and how they make money).
Implications - Google is the world's largest search engine by a huge margin, and such sites that attempt to game its SEO ranking system are only going to become more common as time goes by. With that being said, companies need to find a healthy balance between legitimate content and SEO optimization in order to generate a steady and loyal following on their webpages. Otherwise their site will fall under the unfavorable label of sites like these.
Splogs
Crappy Computer Generated Sites Used to Attract Google
Trend Themes
1. Splogs - Opportunity to develop advanced AI algorithms to detect and filter out splogs, improving the quality of search results.
2. SEO Ranking - Opportunity for businesses to invest in ethical SEO practices to maintain their search engine visibility and credibility.
3. Content Marketing - Opportunity to create valuable and engaging content that attracts organic traffic and builds a loyal user base.
Industry Implications
1. Digital Advertising - Opportunity for digital advertising agencies to offer services that target genuine audience engagement over deceptive practices.
2. E-commerce - Opportunity for e-commerce platforms to prioritize quality content and user experience to gain a competitive advantage in search rankings.
3. Search Engine Optimization - Opportunity for SEO professionals to implement innovative strategies that align with search engine guidelines and user expectations.