There are countless spicy cheese chips on the market for snacking and sharing but the Cheese & Jalapeno crisps by Beavertown Brewery include conversation starters by Campaign Against Living Miserably (CALM) to encourage people to confide in one another. Research from Beavertown says that more than half of UK adults have pretended to be "okay" to avoid talking about their mental health and 46% of 18 to 44-year-olds say that they would have no idea how to start a conversation with a friend about their mental well-being.
The campaign from the brewery and the mental health charity recognizes that pubs are places that people frequent to get together and chat, yet there's an opportunity for people to connect on a deeper level with honest conversations.
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
Trend Themes
1. Mental-health Awareness Snacks - Incorporating mental health conversation starters on snack packaging to promote dialogue and support among consumers.
2. Community Engagement Campaigns - Utilizing branded products to spark meaningful conversations and connections within communities to address social issues.
3. Social Impact Marketing Initiatives - Implementing purpose-driven marketing strategies to raise awareness and encourage open discussions about important societal topics.
Industry Implications
1. Food and Beverage - Exploring the integration of mental health advocacy into food and beverage products to foster supportive environments and discussions.
2. Mental Health and Wellness - Leveraging partnerships between brands and mental health organizations to promote mental well-being through innovative product collaborations.
3. Marketing and Advertising - Creating impactful marketing campaigns that go beyond traditional messaging to drive social change and increase awareness of mental health issues.