You might think that Sperry Top-Sider, a brand synonymous with just shoes, doesn't really foray into other styles, but the Sperry Top-Sider Scandinavian Striper campaign will help you see otherwise. Starring model Truls Nergaard, the Sperry Top-Sider Scandinavian Striper campaign blends a little bit of casual American style with international appeal by putting a distinct focus on the versatility of the footwear brand.
Putting a strong focus on styles that are oh-so-sixties and emphasizing a kind of psychedelic aesthetic that's constantly on the mind of the fashion-conscious, the Sperry Top-Sider Scandinavian Striper campaign pushes the brand forward in a direction that's more infantile and carefree. As opposed to sticking to the staples, Sperry Top-Sider is breaking boundaries and proving it isn't just a one trick pony.
Psychedelic Surfer Shoes
The Sperry Top-Sider Scandinavian Striper Campaign is Laidback Luxe
Trend Themes
1. Psychedelic Fashion - There is a disruptive innovation opportunity by incorporating bright and bold psychedelic patterns into various fashion accessories such as bags and hats.
2. International Brand Campaigns - Companies can take inspiration from the Sperry Top-Sider Scandinavian Striper campaign to put a focus on their international appeal to find new customers and markets.
3. Versatile Footwear - Brands can innovate their shoe lines by showcasing the versatility of their shoes, proving they are not just for a single purpose or style.
Industry Implications
1. Fashion - Fashion brands can incorporate bold and bright psychedelic patterns into their designs to generate a vibrant and unique product line for customers.
2. Shoe Manufacturing - Shoe manufacturers can take inspiration from Sperry Top-Sider's versatile footwear showcasing to innovate and make their shoe lines more appealing to a broader range of customers.
3. Marketing and Advertising - Marketing and advertising firms can learn from the Sperry Top-Sider Scandinavian Striper campaign by using international appeal and casual styles to create more diverse and eye-catching marketing campaigns for their clients.