Move over Mary Jane Watson, with these Spencer's Marvel Pajama Sets, you won't be the only comic book vixen with a hot body in town. Girls can now throw on a tank top and some shorts and they'll be instantly transformed into comic book ladies with their impossibly curvaceous proportions.
Among the various bodies featured in these Spencer's Marvel Pajama Sets are She-Hulk, Black Widow, Captain America, Spider Girl, and my personal favorite, Emma Frost.
Implications - Consumers enjoy products with pop culture references as they validate the consumers' knowledge of the specific allusion. They also feel that by purchasing the particular product, they are better able to express their own individuality. As such, it is to a company's advantage to utilize pop culture references in their product lines as a method to entice potential consumers.
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