Hotels and vacations were the first extraneous elements of the budget to go when the recession hit, creating a need for special event hotels to attract customers. A recent New York Times article outlined this interesting phenomenon, highlighting hotels that provided activities at night for guest entertainment.
The Sorrento Hotel in Seattle began offering 'Night School' which provided guests with book readings and special guest speakers to attract future customers and out-do their rival hotels. Special event hotels, like the Sorrento, are a perfect way to attract customers, both local and foreign.
Special Event Hotels
Attract Customers with Unique Events and a Different Hotel Experience
Trend Themes
1. Special Event Hotels - Creating unique and interactive experiences for hotel guests through special events can attract customers and differentiate from competitors.
2. Night School Entertainment - Offering book readings and special guest speakers at hotels can provide guests with engaging and memorable experiences, enhancing customer satisfaction and loyalty.
3. Local and Foreign Market Attraction - Targeting both local and international customers through special event hotels can expand the customer base and increase revenue.
Industry Implications
1. Hospitality Industry - Hotels and resorts can leverage the trend of special event hotels to enhance guest experiences and differentiate from traditional accommodation options.
2. Event Management Industry - Providing event planning services and unique experiences for hotels can open up new revenue streams and partnerships with hotels.
3. Tourism Industry - Special event hotels can attract tourists by offering interactive and culturally immersive experiences, contributing to the growth of the tourism industry.