The latest Nike Lab creation came from a collaboration between Lebron James and the Parisian fashion line Pigalle, creating the Lebron 12 Elite special edition sneakers.
These running shoes have tall wings to support and stabilize the ankle and add to their stylish look. They have an anodized chrome finish and treatment with a geometric lace lock. The pull tag at the back of the special edition sneakers show off both the Pigalle and Lebron 12 logos. The collar of the shoes have additional memory foam and a leather tongue as well as display the Pigalle logo in rubber.
With a fashion design that still functions exceptionally on the court, the collaboration resulted in well-designed shoes and an excellent marketing strategy, as most collaboration apparel gets a ton of media and consumer attention.
Collaborative Athlete Sneakers
Nike Lab Created Lebron 12 Special Edition Sneakers with Pigalle
Trend Themes
1. Collaborative Fashion - Fashion and sports brands can collaborate to create innovative products that offer both function and style.
2. Technologically-enhanced Footwear - Fashion and technology can be combined to create footwear that offer unique features such as stabilizing wings, geometric lace locks, and memory foam.
3. Athleisure - The blend of athletic wear and leisure wear can create a market for fashionable and functional sneakers that can be worn both on and off the court.
Industry Implications
1. Sportswear - Sportswear companies can collaborate with fashion designers to create unique and functional products that appeal to both athletes and consumers.
2. Fashion - Fashion brands can expand their offerings by collaborating with sports brands to create fashion-forward athletic wear.
3. Technology - Technological innovations can be leveraged in footwear design to create cutting-edge products that offer unique features and functionality.