Jaime Toh has designed a clever SPCA adoption advertisement that is sure to tug at your heart strings. The campaign cautions potential new pet owners against scouting for a specific breed, instead urging them to consider adoption. The images feature the SPCA pets shedding their "costume," which is meant to represent a purebred animal. The SPCA animal underneath the costume is slightly more disheveled than it's purebred counterpart, which is where the ads tagline comes into play, reading, "Don't put pedigree above personality."
Though slightly morbid, these advertisements are certainly powerful. If you're considering adding a furry member to your family, Toh's ads will leave a lingering impact.
Visually shedding the outer skins speaks volumes: when it comes to owning a pet, personality should prevail over looks.
Personality-Priding Pet Advertisements
This SPCA Adoption Ad Puts Personality Over Pedigree
Trend Themes
1. Personality-focused Pet Adoption - The trend towards prioritizing personality over breed in pet adoption creates an opportunity to disrupt traditional pet breeding industries.
2. Morbid Advertising - The trend of using morbid or shocking messaging in advertisements creates an opportunity to disrupt traditional advertising approaches.
3. Visual Storytelling in Animal Welfare - The trend of using visual storytelling in animal welfare advertising creates an opportunity to disrupt traditional public outreach efforts.
Industry Implications
1. Pet Adoption - The pet adoption industry has an opportunity to disrupt the traditional focus on purebred animals by emphasizing the importance of personality and uniqueness.
2. Pet Breeding - Pet breeding industries have an opportunity to pivot towards prioritizing personality and uniqueness rather than strict adherence to breed standards.
3. Advertising - The advertising industry has an opportunity to disrupt traditional approaches by utilizing more visual storytelling and potentially morbid messaging to create meaningful connections with consumers.