Trend Hunter has told you about Polyvore before, a website that allows you to make photo collages by hand picking the hautest fashions from a huge collection of websites, from Style.com to Bluefly.com. Not only is it great exposure for bigger online fashion stores, but it's also an exceptional way to drive traffic to up and coming designers. Space Mermaid is one of those, and they've used Polyvore's contest platform to launch an interactive ad campaign.
Choosing a minimum of two pieces from the jewelry site, contest entrants are asked to create a collage to display their favourite SpaceMermaid.com picks.
I put together three different entries which can be seen in the gallery.
It's a great way to become familiar with a brand, and even after a few moments of playing around with different ensembles, I grew quite fond of the pieces I was featuring.
Fashion Collages for Brand Exposure
Space Mermaid on Polyvore
Trend Themes
1. Brand Exposure Through Fashion Collages - Using fashion collages to showcase brands and drive traffic to online fashion stores, creating innovative ad campaigns.
2. Interactive Ad Campaigns with Collage Platforms - Leveraging collage platforms for interactive ad campaigns, allowing users to create collages featuring their favorite brand picks.
3. Discovering New Brands Through Collage Contests - Engaging users in collage contests to discover and promote up-and-coming designers and their products.
Industry Implications
1. Fashion E-commerce - Fashion e-commerce has the opportunity to utilize fashion collages as a means of increasing brand exposure and driving traffic to their websites.
2. Advertising and Marketing - Advertising and marketing industries can leverage collage platforms to create interactive ad campaigns that engage users and promote brand awareness.
3. Jewelry Design - Jewelry designers can utilize collage contests to showcase their products and discover new talent through user-generated collages.