The latest lookbook for South Beach Swimwear, featuring models Maddy Johnson and Tabitha Grayson, is what a bowler might refer to as "strike." Indeed, these girls are true knock-outs!
The majority of the lookbook takes place at a bowling alley, where the girls dress in mesh swimsuits and floral shorts (the casual uniform for those who live where the sun shines year-round).
Manchester-based photographer Matthew Comer photographs the girls' daily exploits, beginning at a diner and continuing to a liquor store, Hollywood Boulevard and, finally, the bowling alley. Comer was aided by production director Dimetri Hogan and makeup artist Devin Joplin, who applied a natural look that translated from day to night. For some reason, warmer weather always makes it seem like you can get away with less makeup!
Coastal Swimwear Collections
South Beach Swimwear's Latest Lookbook Will Brighten Your January
Trend Themes
1. Mesh Swimwear Trend - As seen in South Beach Swimwear's latest lookbook, mesh swimsuits and shorts are becoming a popular trend in swimwear fashion.
2. Location-based Photoshoots Trend - The use of unique locations for photoshoots, such as bowling alleys and liquor stores as seen in South Beach Swimwear's latest lookbook, is a growing trend in fashion photography.
3. Natural Makeup Trend - Makeup artists are opting for a natural look that translates from day to night, as seen in South Beach Swimwear's latest lookbook, a trend likely to continue in the cosmetics industry.
Industry Implications
1. Swimwear Industry - The trend towards mesh swimsuits and shorts seen in South Beach Swimwear's latest lookbook presents an opportunity for companies in the swimwear industry to design new products for this emerging trend.
2. Fashion Photography Industry - The trend towards unique and unconventional photoshoot locations, as seen in South Beach Swimwear's latest lookbook, presents an opportunity for companies in the fashion photography industry to offer new and creative location options.
3. Cosmetics Industry - The natural makeup trend seen in South Beach Swimwear's latest lookbook presents an opportunity for companies in the cosmetics industry to create products that cater to this growing trend.