Behave Foods' Sour Stars were created in response to consumer demand for tropical and sour treats, and the newest better-for-you candy to join the brand's lineup follows the introduction of its reduced-sugar gummy bears. These Pink Pineapple Sour Stars are made with monk fruit and chicory root fiber, and their vibrant color and flavor was also influenced by the popularity of pink pineapples on TikTok.
Appealing to uncompromising adult consumers, these better-for-you candies boast 60 calories per 50-gram bag, plus 10 mg of sodium, 32 grams of total carbs, 4 grams of protein and 88 mg of calcium. A serving contains just a single gram of total sugars, and no added sugars. These Sour Stars can be found alongside other sweet and sour treats from the brand with other exotic lychee, passionfruit and raspberry flavors.
Better-for-You Tropical Gummies
Behave Foods' Sour Stars Feature Monk Fruit & Chicory Root Fiber
Trend Themes
1. Reduced-sugar Gummies - The introduction of Behave Foods' reduced-sugar gummy bears demonstrates consumer demand for healthier candy options, providing an opportunity for companies to create reduced-sugar alternatives in the confectionery industry.
2. Better-for-you Candy - Behave Foods' creation of their Sour Stars line is part of a growing trend of better-for-you candy, providing an opportunity for companies to create healthier alternatives in the confectionery industry.
3. Monk Fruit Sweetener - Behave Foods' use of monk fruit as a sweetener in their Sour Stars line demonstrates the potential for monk fruit to become a popular alternative to traditional sweeteners in the food and beverage industry.
Industry Implications
1. Confectionery - Behave Foods' creation of their better-for-you candy products provides an opportunity for companies in the confectionery industry to appeal to health-conscious consumers and create healthier alternatives to traditional candy products.
2. Healthy Snacks - Behave Foods' Sour Stars line is part of a growing trend of better-for-you snacks, providing an opportunity for companies to create healthier snack options to appeal to health-conscious consumers.
3. Sugar Alternatives - Behave Foods' use of alternative sweeteners in their Sour Stars line demonstrates the potential for the development and use of sugar alternatives in the food and beverage industry.