Ever-popular audio platform SoundCloud has pulled together a beautifully shot, mini-video documentary simply titled Sound by SoundCloud. The three and a half minute short explores the relevance of sound in a modern context, and encourages viewers to drop the filter built up to the ambient and "non-essential" sounds in everyday life.
The film includes contributions from music notables such as producer Moby, British singer/songwriter/performer Imogen Heap, Human League and Heaven 17 founder member and producer Martyn Ware, as well as a selection of sound academics and what SoundCloud calls "sonic thinkers."
Already just shy of 100,000 views on Vimeo since going live a few days ago, Sound by SoundCloud is worth watching, if only to remind yourself to listen a little harder when out and about, and not to let all this good stuff pass you by.
Telling Tone Videos
Sound by SoundCloud Encourages You to Hear Differently
Trend Themes
1. Audio Appreciation - The trend of embracing and appreciating the sounds in everyday life presents an opportunity for businesses to develop products and services that enhance the auditory experience.
2. Visual Soundscapes - The trend of combining sound and visuals in creative ways opens up possibilities for industries to create immersive multimedia experiences that engage multiple senses.
3. Sonic Storytelling - The trend of using sound as a storytelling medium provides an avenue for companies to explore innovative methods of communication and brand narrative.
Industry Implications
1. Audio Technology - The audio technology industry can capitalize on the trend of audio appreciation by developing advanced sound recording, editing, and reproduction devices to enhance the listening experience.
2. Entertainment - The entertainment industry can leverage the trend of visual soundscapes to create immersive experiences that combine music, film, and interactive elements for enhanced audience engagement.
3. Marketing and Advertising - The marketing and advertising industry can adopt sonic storytelling techniques to create memorable and impactful campaigns that evoke emotions and connect with consumers on a deeper level.