YouTube as a Fighting Ground for Rappers (Part 2)

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Soulja Boy Trashes Ice-T

Aftter less than a week, nearly a million YouTubers have watched Soulja Boy's video response to Ice-T. Soulja Boy was notably upset when Ice-T suggested he was ruining the industry and that Soulja Boy should, 'eat a d__k'.

In this video, Soulja Boy jokes at Ice-T's age, trash talk and name. Perhaps the most entertaining part is when Soulja Boy says, "I wickapedia'd this n___ and this n___ was born in 1958!' He then continues to make fun of Ice-T's age, highlighting the generational gap.

Here's a response to the video from Ice-T:





This isn't the first time we've seen big rap stars trash each other on the web's most viral channel. In March, 50 Cent made headlines when he threw a fake funeral for Fat Joe, using YouTube as the distribution mechanism:
Trend Themes
1. Rap Diss Videos - Opportunity for rappers to engage in playful and entertaining trash talk using YouTube as a platform.
2. Generational Gap in Hip-hop - Opportunity to address and capitalize on the age difference between older and younger rappers through creative content on YouTube.
3. Online Feuds Among Celebrities - Opportunity for celebrities to generate buzz and engage with their fans through public disagreements on social media platforms like YouTube.
Industry Implications
1. Music Entertainment - Disruptive innovation opportunity lies in utilizing YouTube as a primary channel for promoting and distributing rap music and related content.
2. Social Media - Opportunity to develop platforms that facilitate and amplify celebrity feuds, creating engagement and entertainment for users.
3. Content Creation and Promotion - Disruptive innovation opportunity exists in creating and promoting unique and engaging rap-related content on YouTube to attract a wider audience and increase viewership.

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