Indecent Exposures by Gaming Additcs
Sony PSP Skirt Ad
Sony is always creative in its ad campaigns, especially for the Sony PSP. Similar to the ad we recently saw where the criminal just couldn’t let go of his Sony PSP to escape from the police, this new ad (also by TBWA Spain, Madrid) shows a girl playing with her Sony PSP while walking. The girl is so into her game playing, she is oblivious to the fact that she’s pulling a ‘Marilyn Monroe’ with her dress/skirt up in the air, exposing her underwear. Either that or she just wouldn’t stop playing.
Trend Themes
1. Interactive Gaming Ads - Creative advertisements featuring interactive gaming experiences and real-time engagement opportunities.
2. Gamification Advertising - Innovative advertising campaigns that incorporate gamification techniques like rewards, challenges and competition
3. Virtual Influencers Advertising - Using virtual or AI-powered influencers in gaming and entertainment ads instead of real human models or celebrities.
Industry Implications
1. Gaming Industry - Introducing interactive gaming ads that feature real-time engagement or gamification to increase user engagement and brand loyalty.
2. Advertising Industry - Creating compelling advertising campaigns with gamification techniques or virtual influencers for gaming and entertainment brands.
3. Fashion Industry - Incorporating gaming elements or virtual influencers into fashion campaigns to increase brand visibility and appeal to younger audiences.