At the end of the year Sony will begin selling the first of a new category of OLED (Organic Light Emitting Diodes) TVs that will offer unprecedented color quality, contrast and wide viewing angles in a thinner package. What's the downside? A short lifespan, the OLEDs degrade relatively quickly with about a tenth the lifespan of LCD's.
Implications - The emphasis of portability has launched a large variety of small-screened TVs. The constant need to be entertained on-the-go has been apparent with products such as handheld games, portable DVDs and in-car screens for kids to enjoy. More and more products like these will start to take on even smaller forms for convenient entertainment.
3mm Flat Screen
Sony OLED
Trend Themes
1. OLED TV - The rise of OLED TVs will continue to disrupt the traditional LCD TV market as consumers demand better color quality and thinner packages.
2. Portability - The trend of portable entertainment products will continue to grow as consumers prioritize the ability to watch content on-the-go.
3. Miniature Displays - As demand for smaller screens increases, the opportunity for innovative miniature display technology will emerge.
Industry Implications
1. Consumer Electronics - The consumer electronics industry will continue to be disrupted by advancements in display technology like OLEDs that offer better color, contrast, and portability.
2. Entertainment - The entertainment industry will need to adapt to the trend of on-the-go viewing by shifting to more portable and convenient formats.
3. Emerging Display Technology - Companies in the emerging display technology industry have an opportunity to create innovative new products that cater to the demand for miniature, high-quality screens.