Dining in the dark at restaurants like O.Noir are so last year -- this summer we're looking at the Sony Ericsson Pitch Black gigs.
Sony Ericsson kicked off this series of events with indie band Friendly Fires who played for an audience in the dark -- and I do mean Pitch Black. The only way the Friendly Fires could see their 200-person audience (and their own instruments) was thanks to night vision goggles.
Talk about getting your target audience to listen! While the Sony Ericsson Pitch Black gigs are unforgettable, the product they're pitching is not. What's the promo for?
Pure Darkness Concerts
Sony Ericsson Pitch Black Gigs Leave You With Nothing But Sound
Trend Themes
1. Pitch-black Experiences - Creating immersive events or experiences in complete darkness to enhance sensory engagement and leave a lasting impression.
2. Night Vision Technology - Exploring the use of night vision goggles or other similar technologies to enable performers and audiences to navigate and enjoy pitch-black environments.
3. Innovative Brand Promotion - Utilizing unique and memorable events as a way to promote products or services in a way that captures audience attention and creates a buzz.
Industry Implications
1. Event Planning - Opportunity for event planners to design and organize pitch-black experiences that offer a new level of sensory engagement and intrigue.
2. Technology - Potential for technological advancements in night vision technology or similar solutions to enhance the quality and accessibility of pitch-black experiences.
3. Marketing and Advertising - Innovative opportunities for marketers and advertisers to create disruptive brand promotions that captivate and resonate with audiences.