Binaural sound recording involves using a dummy head with two receivers on each ear to record sound. When listened to with headphones, the clip hopes to create a 3D sound experience, in effect, fooling the brain into interpreting the sound as if the listener was in the place where it was recorded.
Sony has just released such a video that combines the photography of Sony World Photography Award winner Andrew Scriven with the binaural sound recording of Nick Ryan, a world-leading expert in the field.
When experienced with headphones, the video is designed to immerse the listener in the world of a rock star as they prepare to go on stage to perform.
Immersed Audio Commercials
The Sony Binaural Technology is Exemplified in a Video Clip
Trend Themes
1. Binaural Sound Recording - The trend of using binaural sound recording provides an opportunity for immersive audio experiences in various industries.
2. Virtual Reality Audio - The trend of virtual reality audio offers disruptive innovation opportunities in the entertainment and gaming industries.
3. Immersive Advertising - The trend of creating immersive audio commercials opens up new possibilities for engaging marketing campaigns.
Industry Implications
1. Entertainment - The entertainment industry can leverage binaural sound recording to create more immersive experiences for viewers and listeners.
2. Gaming - The gaming industry can use virtual reality audio to enhance the immersive quality of gameplay and provide more realistic simulations.
3. Marketing - The marketing industry can explore immersive advertising techniques to captivate audiences and create memorable brand experiences.