Danish fashion imprint Norse Projects introduces its new Sommerhaus collection for the warmer seasons ahead. The inspiration behind the range nods to the Danish tradition of leaving the bustling city to spend summers on the country's quieter coast.
The special campaign tells the story of a group of friends who leave to go on holiday on the Odsherred peninsula. The capsule is made up of references to summer and tells that through the use of bright colors, lightweight silhouettes including knitwear, and relaxed shirts. The capsule also uses a blend of materials including Tencel, Organic Twill, to Cotton Linen. This creates a fully packed summer-ready collection of apparel for the season for a holiday feel.
Summer-Ready Coastal Fashion
Norse Projects Unveils the Sommerhaus Range for Spring 2022
Trend Themes
1. Coastal Fashion - The rise of sustainable manufacturing in coastal and summer fashion.
2. Summer Capsules - Consumers demand a versatile summer capsule collection with aesthetic value.
3. Nostalgic Fashion - Nostalgic fashion wear and design with storytelling influence.
Industry Implications
1. Textile Manufacturing - Opportunities for textile manufacturers to shift to sustainable production methods for summer fashion wear.
2. E-commerce - E-commerce companies can cater to the growing demand for easy-to-buy, versatile summer capsule collections.
3. Fashion Photography and Storytelling - Photographers and designers have an opportunity to create nostalgic fashion campaigns with a holiday theme.