In an attempt to eliminate the excessive use of plastics and to overall revolutionize the industry in general, HiBAR launches a product range that boasts an innovative formula for solid shampoo and conditioner. Werner Design Werks, which is a design agency based in Saint Paul, Minnesota, was commissioned to develop the packaging identity, as well as the shape of the product.
HiBAR’s vision for its solid shampoo and conditioner was to eliminate the use of water and therefore, of plastic for packaging. As a result, the company kills two birds with one stone. The design of the packs is wedged and made of paper, which entails that it will have less impact on the environment. The information about each bar is presented in a minimalist and uniform way on the front, as well, allowing consumers to be better informed about their choice, without struggling too much to find accurate product descriptions.
Photo Credits: Ken Friberg, Josh Grubbs
Sustainability-Focused Hair Products
HiBAR Boasts Design-Friendly Solid Shampoo and Conditioner
Trend Themes
1. Plastic-free Packaging - Opportunity for companies to develop innovative packaging solutions that eliminate the use of plastic and reduce environmental impact.
2. Solid Personal Care Products - Disruptive innovation opportunity to create convenient and eco-friendly solid shampoo and conditioner bars that eliminate the need for water in the product.
3. Minimalist Design - Trend towards minimalist and uniform packaging designs that provide accurate product information in a visually appealing way.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity for beauty brands to develop sustainable and plastic-free packaging solutions for their hair products.
2. Packaging Design - Opportunity for design agencies to create innovative and environmentally-friendly packaging designs for personal care products.
3. Environmental Sustainability - Industry-wide trend towards eco-friendly and sustainable practices, creating opportunities for companies to develop products that contribute to a circular economy.