For Fortnite's Gen Z audience, Heinz launched the SOS Tomatoes soil awareness campaign with a special island that players can visit to learn more about an important part of global food systems.
It’s estimated that 95% of the world’s food is either directly or indirectly produced in soils and environmental experts are warning that the current state of the world’s soils are at risk and could be gone in as little as a generation if fast action isn’t taken. To bring awareness to this issue, the virtual island replicates Heinz's tomato farming processes and highlights sustainable and regenerative practices. Players can begin their journey inside the greenhouse, then transplant their tomato plants into fields where they will mature.
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Trend Themes
1. Virtual Soil Awareness Campaigns - Opportunity for companies to leverage gaming platforms to educate the public about sustainable farming practices.
2. Gamifying Sustainability - Incorporating gaming into sustainability campaigns opens up avenues to reach younger generations and enhance user engagement.
3. Interactive Agriculture Education - Online platforms can be utilized by agricultural companies to provide interactive and educational experiences to the public about sustainable farming practices.
Industry Implications
1. Agriculture - Companies in the agriculture industry can leverage virtual platforms to showcase sustainable farming practices and promote environmental awareness.
2. Gaming - Incorporating environmental campaigns into gaming platforms can create innovative marketing opportunities and impact social change.
3. Education - Utilizing interactive methods to educate the public about sustainability practices can be beneficial for educational programs and institutions, as well as for agricultural and environmental awareness.