In a world where almost everything is social media powered or enhanced, it's interesting to see how Twitter is affecting something as simple as a hip hop concert.
At the South By Southwest show in Austin, Texas, a Doritos branded 'Boldstage' will directly affect the outcome of the concert based on user tweets. The Boldstage itself is something of a marvel of engineering, as it includes a four-storey LCD screen that will also allow Twitter users to showcase their photos on stage in real time. It's also pretty cool that the entire thing is essentially a 62-foot tall vending machine. The social media powered Boldstage will be assisted by the Twitter experts at Mass Relevance, who have the capabilities of processing up to 400,000 tweets per minute.
The Twitter users will be able to massively decide things like what song LL Cool J will perform as his encore, and the victor of rap battles at the concert.
Social Media-Powered Concerts
The Doritos Boldstage Will Change the Show Based on Viewer Tweets
Trend Themes
1. Social Media Concert Experiences - Using platforms like Twitter to create interactive experiences at concerts is a trend that is rapidly gaining popularity all thanks to the high level of engagement it provides.
2. Real-time Social Media Integration - The use of social media to drive real-time engagement, inclusivity, and interaction between performers and attendees during concerts is a trend that's promising for the music industry.
3. Crowdsourced Show Decision-making - Crowdsourcing shows is a trend that taps into the power of social media to give fans a sense of ownership and participation in events, and it presents an opportunity for performers to engage more meaningfully with their audience.
Industry Implications
1. Live Event Planning - Social media is opening up new, disruptive ways to engage attendees at live events, and the event planning industry should explore ways to use these platforms to create more engaging experiences for event-goers.
2. Music Industry - The music industry can leverage social media to engage and grow their fanbases, and explore ways to create more interactive, real-time experiences using platforms like Twitter.
3. Digital Marketing - As social media usage becomes more ubiquitous, digital marketing professionals should focus on harnessing the power of these platforms to create dynamic, crowd-sourced experiences that can drive real-time engagement and brand loyalty.