Hypoallergenic Smell Busters

Soapwalla Deodorant Cream is Safe for Sensitive Skin

Soapwalla Deodorant Cream is an ideal solution for those who want to stay body odor-free without plastering on the skin-irritating ingredients typically found in many scent eliminators.

The peppermint and lavender-scented cream provides an organic, natural alternative to the aluminum and chemical-ridden components that make up many of the deodorants found on the market. By rubbing the cream into the underarm area, the arrowroot powder, starches, baking powder and kaolin clay ingredients found in the substance fight odor without leaving behind a white residue or exposing the skin to harsh irritants.

The founder of the company, Rachel Winard, created the line of gentle body and bath products to combat her own sensitive skin issues, and has since expanded the line to include a number of vegan, organic products that are safe for those with allergies or aversions to chemical ingredients.
Trend Themes
1. Hypoallergenic Skincare - Developing new, organic skincare options that are safe for sensitive skin and combat common skin issues
2. Natural Deodorant Alternatives - Creating products that eliminate body odor without using harsh chemicals or aluminum-based ingredients
3. Clean Beauty Movement - Shift towards organic, vegan, and natural beauty products without any harmful ingredients
Industry Implications
1. Beauty and Personal Care - opportunities to expand offerings to include more natural and organic lines of skincare and personal hygiene products that cater to sensitive skin needs
2. Health and Wellness - Promoting natural and organic products as a healthier solution to traditional skincare and personal hygiene products
3. Green Living - Targeting environmentally conscious consumers with more sustainable, organic, and natural personal care options

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