ColourPop has tapped cosplayer and influencer Snitchery to create a new makeup collection consisting of highly pigmented lipsticks, lip glosses, highlighters, and eyeshadows. Standout offerings include the ‘Female Gaze,’ a black lipstick, and the ‘Lite Stix Highlighter,’ which gives any look a glowy boost. ‘The Divine Feminine’ and ‘Femme Fatalle’ Lippie Kits come in terracotta and brick red, making them ideal for the holiday season.
ColourPop’s signature ‘Super Shock Shadow Duos’ arrive in red and duo-chrome purple for the ‘Magical Girl’ kit, while the ‘Final Girl’ iteration is a combination of lavender and metallic mauve. The full ColourPop x Snitchery collection can be purchased online at Colourpop’s website starting Oct 6, 2022 at 1 p.m. EST.
Cosplayer-Backed Cosmetic Capsules
Colourpop and Snitchery Unite for a Magical Makeup Collection
Trend Themes
1. Cosplayer-influenced Makeup Collections - The collaboration between ColourPop and Snitchery is an example of how influencers and cosplayers can inspire unique makeup collections.
2. Pigmented and Bold Makeup Trends - ColourPop's new collection highlights the trend towards highly pigmented lipsticks and bold eyeshadows.
3. Holiday-themed Makeup Collections - ColourPop's 'Divine Feminine' and 'Femme Fatale' Lippie Kits are part of a growing trend towards holiday-themed makeup collections.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can use the trend towards cosplayer-influenced makeup collections to appeal to younger consumers who are interested in unique and bold makeup products.
2. Influencer Marketing - The success of the ColourPop and Snitchery collaboration highlights the importance of influencer marketing in the cosmetics and beauty industry.
3. E-commerce - The release of the full ColourPop x Snitchery collection online demonstrates the growing trend towards e-commerce in the cosmetics and beauty industry.