The Snickers Hi Protein Low Sugar bar is a candy-inspired product that addresses consumer demand for familiar, flavorful and functional food products. The bar comes in an original version and a white variety as well, which are both formulated with 20-grams of protein in each serving with just two-grams of sugar. These nutritional details make the treats the perfect option for consumers to pick up when craving a sweet snack, but also looking to stay on top of their dietary preferences.
General Manager Michelle Frost commented on the Snickers Hi Protein Low Sugar bar saying, "We believe that with our world-renowned trusted Snickers brand, coupled with 20g protein and only 2g sugar, we have the potential to significantly drive category penetration across both major multiples and impulse channels."
Low-Sugar Protein-Rich Candy Bars
Snickers Hi Protein Low Sugar is Arriving in the UK
Trend Themes
1. Protein-rich Candy - The Snickers Hi Protein Low Sugar bar taps into the trend of protein-rich snacks with its 20-grams of protein per serving.
2. Functional Food - The candy-inspired product aligns with the trend of functional food by providing a sweet snack option that also meets dietary preferences with just two-grams of sugar.
3. Consumer Demand - The popularity of familiar and flavorful food products is addressed by the Snickers Hi Protein Low Sugar bar, meeting the consumer demand for tasty yet nutritious treats.
Industry Implications
1. Confectionery Industry - The Snickers Hi Protein Low Sugar bar disrupts the confectionery industry by offering consumers a protein-packed alternative to traditional candy bars.
2. Fitness and Wellness Industry - The product's high protein content and low sugar content creates opportunities for disruption in the fitness and wellness industry, catering to the needs of health-conscious consumers.
3. Snack Food Industry - The Snickers Hi Protein Low Sugar bar introduces a new type of sweet snack option to the market, potentially shaking up the snack food industry by appealing to consumers seeking a balance between indulgence and nutrition.