Inspired by the brand's successful commercials, this Snickers ad shows how a swimsuit model is not herself when she's hungry. Instead of being all sweet and sexy, she channels her inner Medusa for a scary look that will frighten men rather than seduce them to pick up a copy of Sports Illustrated. It's even been renamed 'Sports Irritated.'
Clever and creative, the Snickers ad was executed by New York-based ad agency BBDO. It takes a successful campaign and introduces it in another form for those who are already fans of both the chocolate bar and its commercials. The Snickers ad is proof that when some things are done well and staying strong, there's no reason to make a change -- just yet, at least. Not to mention that it focuses on a timely subject: Photoshopped models.
Clever Chocolate Campaigns
This Snickers Ad is Inspired by the Brand's Successful Commercials
Trend Themes
1. Clever Ad Campaigns - The success of the Snickers ad campaign shows the potential for clever and creative advertising to reach and engage consumers in new ways.
2. Anti-photoshopping Movement - By highlighting the issue of Photoshopped models, Snickers has tapped into a growing trend of consumers seeking authenticity and transparency in advertising and media.
3. Humorous Marketing - The use of humor in the Snickers ad campaign demonstrates the potential for lighthearted and entertaining marketing to build brand recognition and customer loyalty.
Industry Implications
1. Advertising - The success of the Snickers ad campaign presents new opportunities for ad agencies to develop clever and creative advertising strategies that resonate with consumers.
2. Food and Beverage - Snickers' successful marketing campaign highlights the potential for food and beverage companies to leverage humorous and engaging marketing to differentiate their products and build customer loyalty.
3. Media and Entertainment - By tapping into the anti-Photoshopping movement, Snickers has shown that media and entertainment companies can build engagement and loyalty by authentically and transparently addressing societal issues.