'Snapchat' announced a new feature called 'Snapstreak Restore' that will allow users on the platform to pay a small in-app purchase to restore lost Snapstreaks. Currently, in order to recover a lost Snapstreak, users must go to Snapchat's official Help section and contact the support, offering information regarding both usernames involved in the streak, the model of the phone on the account, and the email associated with the user's account. Then, an agent reviews the information and manually restores the Snapstreak.
This new feature will automate the process while generating more revenue for the platform, as many users now have Snapstreaks in the thousands that they do not want to lose. This will also save time for Snapchat support agents to deal with more pressing tickets related to safety or other concerns.
Photo-Based Messenger Services
Snapchat Users will Soon be able to Pay to Restore Lost Streaks
Trend Themes
1. In-app Purchases - Snapchat's Snapstreak Restore feature demonstrates the potential to generate more revenue by offering small in-app purchase options for users.
2. Automated Processes - Snapchat's Snapstreak Restore feature highlights the potential to automate manual processes and increase overall efficiency in customer support and user experiences.
3. Personalized Assistance - Snapchat's Snapstreak Restore feature emphasizes the opportunity to provide personalized assistance to users, allowing them to restore lost Snapstreaks quickly and easily without contacting support.
Industry Implications
1. Messenger Services - Other messenger services could follow Snapchat's lead by offering small in-app purchase options to increase revenue and improve user experiences.
2. Social Media - Social media platforms could automate more manual processes for user support, freeing up time for agents to address more pressing safety or content-related concerns.
3. Mobile Applications - Mobile applications could explore ways to provide personalized assistance to users while allowing them to restore lost data or content through simple in-app purchases.