The popular Mexican chain Moe’s Southwest Grill recently began offering Smothered Burritos for those who aren't afraid to get a little messy when they eat. While certainly not the most portable burrito option, the hearty new wraps give consumers a whole new way to enjoy their favorite Mexican sauces.
For a limited time, Moe's is letting customers cover any of its burritos in one of its signature sauce to create their very own Smothered Burrito. The sauces available for smothering include Hatch Green Chile, Red Chili and Mole. After the sauce has been added, each burrito is also topped with queso fresco and chopped cilantro. To complete the meal, guacamole, sour cream and pico de gallo are served on the side.
Although messy, the Smothered Burritos are perfect for adventurous foodies looking for a way to pack as much flavor as possible into their meal.
Sauce-Topped Burritos
The Smothered Burritos from Moe's Southwest Grill are Deliciously Messy
Trend Themes
1. Customizable Burritos - The trend of customizable burritos allows customers to add their favorite sauces and toppings, creating a personalized and flavorful dining experience.
2. Messy Eating Experiences - The rise of messy eating experiences, such as smothered burritos, caters to adventurous foodies looking for unique and flavorful meals that prioritize taste over convenience.
3. Gourmet Fast Food - The introduction of smothered burritos by Moe's Southwest Grill showcases the trend towards gourmet fast food, combining high-quality ingredients and bold flavors in a quick-serve setting.
Industry Implications
1. Fast Casual Dining - The fast casual dining industry can capitalize on the customizable burrito trend by offering a build-your-own concept with a variety of sauces and toppings.
2. Mexican Cuisine - The Mexican cuisine industry has the opportunity to innovate by introducing more messy and bold-flavored dishes, appealing to adventurous eaters who seek unique dining experiences.
3. QSR (quick Service Restaurants) - QSR chains can embrace the gourmet fast food trend by incorporating gourmet sauce options and premium toppings into their menus, enticing customers with elevated flavors and dining experiences.