OnePlus is leveraging the use of its Loop VR headsets through an accompanying smartphone campaign that promotes the use of augmented reality to market the OnePlus 3 device. The campaign encourages consumers to order the new smartphone design using OnePlus' exclusive VR shopping platform in order to receive a free VR headset that can be used in conjunction with the device. The marketing strategy makes use of its own product as a way to promote its new devices.
Consumers can register to own a free Loop VR headset for the launch event so they can order the new OnePlus 3 smartphone. This way OnePlus offers shoppers the ability to purchase new branded goods using augmented reality as a means to promote its VR devices by letting shoppers experience them first hand.
VR Smartphone Campaigns
The OnePLus3 Can be Obtained For Free if Ordered Using Loop VR
Trend Themes
1. Augmented Reality Marketing - OnePlus is promoting the use of augmented reality to market the OnePlus 3 device through its exclusive VR shopping platform.
2. VR Shopping - OnePlus is using its Loop VR headset to encourage consumers to order the new smartphone design using its exclusive VR shopping platform.
3. Bundled VR Products - OnePlus is offering a free Loop VR headset when consumers order the new OnePlus 3 smartphone through its exclusive VR shopping platform.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can offer bundled VR products to promote their devices and engage customers in augmented reality shopping experiences.
2. Retail - Retailers can leverage augmented reality marketing and VR shopping platforms to enhance customer engagement and promote their products.
3. Virtual Reality - Companies in the virtual reality industry can partner with smartphone manufacturers and retailers to provide bundled VR products and marketing solutions for their customers.