SmartUSA seems to be doing everything right according to Web 2.0 standards. Their latest is a social networking site called smartinsider.com.
Owners or fans of the Smart car can form local or regional groups, be active in message boards, upload vids and pix. Yes, owners can even have a Smart page, create a Smart Blog and generate a following.
The network refers to members as “Smarties,†which is just a little too cute for me. ;)
Also, check out this Smart idea:
Social Communities for Cars
Smart Marketing for Smart Car
Trend Themes
1. Social Networking for Niche Communities - Opportunity for developing social networking platforms catering to specific interest groups, such as cars.
2. User-generated Content and Community Engagement - Innovation potential lies in creating platforms that empower users to generate and share content within a dedicated community.
3. Branded Social Networks - Creating social networking sites that are branded to specific products or companies can enhance customer engagement and brand loyalty.
Industry Implications
1. Automotive - Automotive companies can explore developing their own social networking platforms or integrating with existing ones to engage with car owners and enthusiasts.
2. Marketing and Advertising - Incorporating user-generated content and community engagement strategies can revolutionize marketing and advertising campaigns by leveraging the power of social networks.
3. Technology and Software Development - The development of specialized social networking platforms for niche communities presents opportunities for technology and software companies to create innovative solutions.